Newland Auto-ID (Newland Auto-ID Tech. Co., Ltd.) was founded in 1999 as a wholly-owned subsidiary of Newland Computer ( A listed company, Stock code: 000997), we provide products and solutions specialized in Auto-ID industry. We commit ourselves to delivering the best products and services to our customers.
Newland Group was founded in 1994 in Fuzhou, China. Member companies’ business covers 3 main categories: Internet of Things, Big Data, and Environmental Protection. Newland Computer, the big brother in the Newland Group family, together with it’s 14 subsidiary companies including Newland Auto-ID, provides leading products and services for Payment, AIDC, Transportation, and Telecommunication etc.
As the strategy subsidiary company of Newland Computer, Newland Auto-ID enjoys strong supports from Newland Group and brother companies.
Newland Auto-ID has over 15 years non-stop research in 2D barcode reading technology, it’s the leading company in this field in China, as well as a well-known expert in global market.
Newland Auto-ID is the only one company that has full stack 2D barcode technology in China, and the only company that make 2D decoder silicon IC in the world.